The Happy Marketer
Marketing Coaching for Entrepreneurs
Is marketing & tech getting you down?
Dreaming of starting your own business and don't know how to get there?
Can't find your voice or not sure what your message is?
Need help to market your existing business?
Is your marketing sagging and needing a refresh?
If you answered yes to one of these questions, then we need to talk.
Launch your business online, drive more leads or sales for your business or get your marketing tech all sorted. I'll show you how to quickly and without fuss.
The benefits of Marketing Coaching
When you work with me you are able to:
Get strategic - Set up the proper strategic foundations for your business, before you dive into the distracting tactics. Intimately understand who your key audience is and how to talk to them.
Clarity and focus - I'll work with you to identify the most effective strategies and tactics for your business. Through strategic coaching, you'll crete a clear roadmap, prioritised tasks, focusing on what truly matters,
Expert guidance and knowledge - You'll have personalised guidance, insights, and best practices based on my 20 years marketing expertise and experience.
Customised solution: I'll will work closely with you to understand your unique business challenges and opportunities. The solutions we come up with will align with your goals, target audience, and industry.
Accountability and motivation: I will hold you accountable for taking action and making progress towards your marketing goals. This helps you stay focused, motivated, and consistent in your marketing efforts, ensuring you don't get overwhelmed or lose momentum.
Business automation tools: My expertise is in leveraging technology and automation tools to streamline marketing processes. I can recommend and guide you on the right (and affordable) business automation tools that can simplify and optimise your marketing operations. By implementing the right tools, you can automate repetitive tasks, improve efficiency, and free up time to focus on strategic marketing activities.
Continuous learning and growth: Marketing is constantly evolving. I'll ensure you understand the tools approaches, and technologies relevant to your business. This means you're continuously learning and growing
What you can expect from working with me as your marketing coach
By the end of our first session:
You'll know what current marketing strategies and tactics are working working well and what areas need improvement.
You'll have refined your target audience, best marketing channels, key messaging, and done a review of your branding.
Together, we'll have defined clear and actionable goals for your marketing efforts. I'll work with you to identify what you want to achieve and help you develop a roadmap to reach those objectives.
You'll have a clear idea on what to focus on to move your business forward.
The overwhelm you might have been feeling will dissipate because you will have a plan to keep you on the right track.
Two weeks after our first session:
You'll be working on a set of actionable steps and strategies to implement from a plan you've created. This plan might include specific tasks, deadlines, and milestones to help you stay on track.
You'll find yourself in flow and enjoying how you're managing your business.
You'll be working more productively and mindfully on your business, instead of within your business.
You'll feel lighter, more aligned, more relaxed - reduced anxiety knowing you're working on the tasks that will move the needle for your business.
You'll feel like you're finally getting things right!
You'll have a plan for what tech you need to save you time and money and how to implement it.
What others are saying
"For anyone out there that finds techy stuff a challenge or even if you don’t but just need some direction or guidance in marketing your business and building a strong presence online (especially on social media), then Lianne is your go to.
So far my sessions with her have been super useful and impactful to my business. She's super quick, efficient and very patient and I highly recommend her to assist you with your business. I’m so excited about where my business is going thanks to Lianne."
~ Berenice Smith - Clear Living Reiki
My journey to marketing coaching
After spending two decades in senior marketing positions, I reached a point where I felt disenchanted with the marketing industry.
To be frank, about four years ago, I became disillusioned with the direction marketing was taking. It seemed to prioritize tactics that relied on scarcity and desperation, resorting to strategies like countdown timers, tripwires, and manipulative tricks to lure people in.
The field had become overly formulaic, and I grew weary of the constant barrage of emails flooding my inbox, causing distractions and disconnect.
In response, I made a conscious decision to shift my focus towards serving clients who prioritise authenticity in their businesses and value genuine connections to serve their customers, ultimately creating a positive impact on the world. This led me to formalise my work through accountability and marketing coaching, as it felt like the natural progression in my personal journey.
My mission now is to breathe life into your brand and make technology more accessible and less intimidating for you.
I sincerely hope that we have the opportunity to collaborate and work together towards your marketing goals.
Frequently Asked Questions About
What is marketing coaching?
Marketing coaching focuses on helping clients clarify their marketing goals, identify their target audience, refine their messaging, and select appropriate marketing channels and tactics. The coach works closely with the client to understand their unique business challenges and opportunities and provides tailored advice and recommendations to address those specific needs. The goal of marketing coaching is to empower clients to take control of their marketing activities, enhance their marketing skills and knowledge, and ultimately achieve improved marketing outcomes. It helps individuals or businesses develop a strategic and results-oriented approach to marketing, while providing ongoing support, accountability, and guidance throughout the process.
How is marketing coaching different from hiring an in-house marketer or agency?
Both marketing coaching and hiring an in-house marketer or agency have their merits, and the choice depends on the specific needs, resources, and goals of the individual or business. Marketing coaching is often sought after when there is a desire for personalised guidance, skill development, cost-effectiveness, and maintaining control over marketing activities.
How much does marketing coaching cost?
I offer a variety of marketing coaching products - a 2.5 hour Brand Strategy Workshop with a defined strategy costs between $250 - $350. A package of 4 marketing coaching sessions costs $250. If you'd like to book me for a day to set up your tech and marketing automation systems then I charge $450. Simplified systems all done for you... in one day!
How does the marketing discovery call work?
We will start off with a no-charge 45-minute session to determine whether we are a good fit together. This allows me to better understand your current challenges and ways we can start working together. I also get to understand which hidden challenges/obstacles could sabotage your efforts to become more successful with your marketing. You’ll leave the session feeling heard and excited about working together. Once you have decided to sign up with me, you’ll receive a personalised welcome pack with a better idea of who I am and what the process is that I will be taking you through. Throughout the coaching period, I'll be available for additional support via email or other agreed-upon channels. However, the scheduled sessions provide dedicated time for focused discussions and guidance. This timeline allows for implementation and assessment of the strategies we develop together, ensuring effective collaboration, support, and accountability to achieve your marketing goals.
How often will I meet or communicate with my marketing coach?
During our marketing coaching engagement, you can expect a structured schedule of four sessions spread over three months. The first two sessions will focus on understanding your strategy and defining an action plan. We'll dive deep into your business, target audience, goals, and challenges to create a clear roadmap. The remaining two sessions will be dedicated to accountability, tracking progress, and addressing any challenges or adjustments needed to keep you on track. Throughout the coaching period, I'll be available for additional support via email or other agreed-upon channels. However, the scheduled sessions provide dedicated time for focused discussions and guidance. This timeline allows for implementation and assessment of the strategies we develop together, ensuring effective collaboration, support, and accountability to achieve your marketing goals.
"I'm so lucky that I get to combine my passions for technology, communication and personal development to bring you The Happy Marketing Coaching Programme."
- Lianne Byrne
Marketing Coach in Cape Town
Although my head office is based in Cape Town, South Africa, I am living and travelling in the Philippines for the time being. However, I offer coaching to clients across the globe via Zoom or Google Meet. I also offer the option of VOIP phone calls or Whatsapp support as needed between sessions.